Jason Sweeney: Copywriter

The Power of the Assist




Broadcast, web

Kruger Products created the Kruger Big Assist to give a financial boost to hockey families across Canada. See, hockey may be expensive, but the values kids learn on the ice are invaluable. (Ooo, wordplay.)

And then it hit us: we knew “assist” means more than helping score a goal, but we didn’t know if kids did. So, we decided to asked them.