I have a secret weapon: as a professionally trained actor and playwright, my understanding of how to grab an audience's attention is at the heart of everything I create. I'm not just here to write — I'm here to put on a show. Because it doesn't matter if we come up with the smartest, most ground-breaking creative imaginable — if no one watches it, what's the point?

I've won a number of advertising awards, but I've also won the CBC Canada Writes competition, a Rooftop Comedy Award, and two Canadian Weblog Awards. I've written and performed several pieces for CBC Radio, including Day 6 and All Told: True Stories from the True North, and my feature-length documentary Hockey 24: A Film by Canada has appeared in over a dozen film festivals.

(I even once had the weird distinction of being the most followed Canadian on Twitter —after Justin Bieber — which lead to a Marketing Magazine cover story where I talked about what brands can do to stand out on social media. Of course, this was all back when Twitter was fun. Remember that? Good times.)