I have a secret weapon: as a professionally trained actor and playwright, my understanding of how to grab an audience's attention is at the heart of everything I conceive. I embed personality, humanity, and motivation into everything I write. And I put on a performance designed to intrigue, entice, and entertain with everything I produce.

I've won a number of advertising awards, but I've also won the CBC Canada Writes competition, a Rooftop Comedy Award, and two Canadian Weblog Awards. I've written and performed several pieces for CBC Radio, including Day 6 and All Told: True Stories from the True North, and my feature-length documentary Hockey 24: A Film by Canada has appeared in over a dozen film festivals.

I've also had the bizarre distinction of being the most followed Canadian on Twitter (after Justin Bieber), leading to a Marketing Magazine cover story where I discussed my online success and what brands can do to stand out from the crowd on Twitter.