Jason Sweeney: Copywriter

Monday Morning

- FOR

Prairie Toyota


- TYPE

TV


Two weeks before we were scheduled to start filming a COMPLETELY different script for the RAV4, we got word that an agency in the U.S. had used almost the exact same concept a year previously.


[Cue frantic scrambling.]


Then I looked over a script I had written for the radio portion of the campaign and realized it could work as a TV spot.


All it needed was the addition of one little thing.


Well, technically two little things.