RAV4: Monday Morning
Two weeks before we were scheduled to start filming a COMPLETELY different script for the RAV4, we got word that an agency in the U.S. had used almost the exact same concept a year previously.
[Cue frantic scrambling.]
Then I looked over a script I had written for the radio portion of the campaign and realized it could work as a TV spot.
All it needed was the addition of one little thing.
Well… technically two little things.
For Prairie Toyota