RAV4: Monday Morning

Two weeks before we were scheduled to start filming a COMPLETELY different script for the RAV4, we got word that an agency in the U.S. had used almost the exact same concept a year previously.

[Cue frantic scrambling.]

Then I looked over a script I had written for the radio portion of the campaign and realized it could work as a TV spot.

All it needed was the addition of one little thing.

Well… technically two little things.


  • Role Copywriter

  • For Prairie Toyota

  • Type TV

Up Next:

Tundra: Tough for Years