Toyota Retail: Doug & Barry
The Safest Human Being in the World
We were asked to develop a campaign for all of Prairie Toyota’s retail events throughout the year. As they wouldn’t know the offers until the start of the event, they wanted something that highlighted Toyota’s accolades, with a customizable portion that could be updated at the end for offers.
And they wanted something fun.
Hence the kung-fu masters, parallel universes, magical grizzly bears, and other assorted idiocy.
For Prairie Toyota
Type Pre-roll, radio, and digital