Toyota Retail: Doug & Barry

Parallel Universes

Maple Syrup

Kung-Fu Master

Toyota Road

The Safest Human Being in the World

Three Wishes

Secret

Knights

We were asked to develop a campaign for all of Prairie Toyota’s retail events throughout the year. As they wouldn’t know the offers until the start of the event, they wanted something that highlighted Toyota’s accolades, with a customizable portion that could be updated at the end for offers.

And they wanted something fun.

Hence the kung-fu masters, parallel universes, magical grizzly bears, and other assorted idiocy.


  • Role Copywriter

  • For Prairie Toyota

  • Type Pre-roll, radio, and digital

Up Next:

Toyota: The Competitions